Visuals
The marina site
An economic-impact and community-benefit narrative for the revitalization of a waterfront marina district on Florida's Intracoastal — reframing a public-private partnership as a story of jobs, access, and lasting local value.
Forest Development engaged BusinessFlare® to translate a proposed public-private partnership at the Lake Park waterfront into clear, community-facing language — the kind of narrative a town, its residents, and its stakeholders can rally around. The work centers on the redevelopment of an aging Intracoastal marina district into a modern, mixed-use waterfront destination.
Rather than lead with engineering or deal mechanics, the effort frames the opportunity through the lens that matters to a community: preserved public water access, new jobs, visitor spending, and a revitalized destination that gives the town a front door on the water.
A public-private partnership lets a municipality unlock the full potential of a valuable waterfront asset without shouldering all the cost and risk itself. By pairing public land and public purpose with private investment and operating expertise, the Lake Park Marina concept aims to modernize the marina, add complementary hospitality and dining uses, and keep the waterfront open and active — while generating new economic activity and long-term value for the community.
How BusinessFlare® helped shape and communicate the community case for the partnership.
The site is a well-located marina district on the Intracoastal Waterway in Lake Park — a rare stretch of publicly connected waterfront with room to become a true destination.
A public-private partnership aligns the interests of the town and a private developer: the public contributes land and vision, the private partner brings capital, delivery, and operations.
The concept envisions a modernized marina complemented by hospitality and waterfront dining — uses that reinforce one another and give residents new reasons to come to the water's edge.
BusinessFlare® framed the benefits that matter most to a community: construction and permanent jobs, new visitor and resident spending, and public water access that is preserved and enhanced rather than lost to private development.
The central deliverable was narrative clarity — distilling a multi-part redevelopment into language residents, officials, and stakeholders can understand and support, grounded in credible economic-impact thinking.